PLAY ALONG® BRINGS GOOD LUCK THIS HOLIDAY SEASON

New Themed Good Luck Trolls Offer Creative Expression for Everyone

Deerfield Beach, FL – The newest classic Good Luck Trolls from Play Along, a division of JAKKS Pacific, Inc., are the must-have stocking stuffer for kids of all ages!  This holiday season, new Trolls themed after all types of interests, from Ballerinas and Rockers to Fire Fighters and Mermaids, join the collectible line-up of little figures that are so-ugly-they’re-cute icons of good luck.

The 2006 Trolls line includes Troll pen toppers, Troll clip-ons, 3-inch Good Luck Message Trolls and adorable 5-inch Themed Trolls, including a biker, rockstar, ballerina, cheerleader and many more. Throughout 2006, Play Along has continued to add new themed Trolls to the line while retiring others, making them extremely collectible. Available in a many styles, colors and sizes, there’s a Troll to fit everyone’s personality or mood. For ages 6 and up, SRP $1.99 to $9.99.

Trolls have a history as colorful as their wild hair - from their unassuming beginnings in Scandinavian folklore to their celebrity-like status in the 1960’s to their successful resurgence in the 1990’s. Dating back to Scandinavian legend, Trolls were thought of as evil, ugly creatures that lived under bridges. In the 1950’s, a Danish woodcarver named Thomas Dam changed that perception when he carved an adorable Troll for his daughter on her birthday. Not only did she love it, but the town did as well, and a local toy merchant quickly placed an order with Dam, thus beginning the craze.  When Trolls came to the US in the 1960’s, they were an instant hit. The brand has already sold over five billion dollars at retail.

Play Along is now the only company licensed to manufacture and market the original Dam Trolls, and the latest Trolls stay true to the original - they still have the legendary hairstyle and come in a variety of endearing facial expressions. Always remaining true to their fun-loving attitude and colorful hair, Trolls have provided light-hearted entertainment to every generation they’ve touched.

About DIC Entertainment
DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of western-style animation with approximately 2,800 half-hours of renowned programming, including Trollz™, Inspector Gadget™, Strawberry Shortcake™, Sabrina™, Madeline™, Liberty’s Kids™, Where On Earth Is Carmen Sandiego?™, Sonic The Hedgehog™, Super Mario Bros™ and  Care Bears™.  In 2003, the company launched the DIC Kid’s Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 98% of U.S. households on over 300 stations.  As a pre-eminent supplier of kid’s programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia.  DIC is headquartered in Burbank, California with international offices in Paris, London and Cologne.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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Trolls © 2005 Troll Company A/S.
Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.