STACKING UP THE AWARDS!

Play Along®’s Speed Stacks® StackPack® Earns Several Top Awards this Holiday Season including a spot on Toy Wishes’ ‘Hot Dozen’ List

Deerfield Beach, FL (October 4th, 2006) – Play Along®, a division of JAKKS Pacific, Inc. (NASDAQ: JAKK) announced today that its Speed Stacks® StackPack®, the official equipment for the new competitive game of sport stacking, was recognized as one of the Holiday 2006 Hot Dozen – the top twelve new products predicted to be bestsellers by Toy Wishes magazine, the Ultimate Guide to Family Entertainment.

The Toy Wishes editorial board, which includes industry experts Jim Silver, editor-in-chief, and Chris Byrne, contributing editor, review thousands of new toys, games, puzzles and gifts to identify the best children's products for the upcoming holiday season. Their 2006 top picks were officially announced today at the Toy Wishes Holiday Preview event held in New York City.

The Hot Dozen award is the latest in a series of accolades for Speed Stacks. Other impressive honors include being named a FamilyFun Toy of the Year (T.O.Y.) Grand Prize Winner, a 2006 Oppenheim Toy Portfolio Gold Award Winner, a 2006 National Parent Publications Awards (NAPPA) Gold Winner and an iParenting Media Award Winner for Outstanding Product of 2006. Speed Stacks also earned a place on both the Toys “R” Us “Fabulous 15” Best of the Holiday Season list and the eToys Hot Holiday Toys List for Holiday Giving. Speed Stacks was even acknowledged for an unconventional award – the Relly Award, Regis & Kelly’s tribute to their top moments throughout the year. The 2006 Relly Award for Best Junior Achiever went to Emma Slabach, a 5-year-old World Champion sport stacker who was a guest on their show because of her amazing skills with Speed Stacks.

“We are honored and excited that Speed Stacks has been acknowledged by so many coveted awards leading up to the holiday season,” said Susan Evans, Vice President of Marketing for Play Along. “Kids love sport stacking with Speed Stacks because it’s fast-paced and challenging, and parents love it because it improves hand-eye coordination, ambidexterity and concentration skills. We’re thrilled that Speed Stacks has been recognized as the exceptional new product that it is!”

Sport stacking is a new sport that involves up stacking and down stacking 12 specially designed Speed Stacks cups in predetermined formations at “faster-than-light” speeds.  Already included in the Physical Education curriculums of over 11,000 schools for its physical benefits, sport stacking has become a popular pastime for both boys and girls of all ages. Played solo, with a partner or on a team, sport stacking is a fun and addictive activity for the whole family to enjoy!

The Speed Stacks® StackPack® includes 12 Speed Stacks® competition cups with a sport carrying bag, a StackMat® - an optimum stacking surface with electronic precision timer, and an instructional DVD. A great gift for anyone 4+, the Speed Stacks StackPack is available at major mass retailers nationwide. For more information, please visit www.speedstacks.com.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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Speed Stacks® ©2005 Speed Stacks, Inc. All Rights Reserved.
Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.