NEW SNUGGLERS: KID-SIZED PLUSH TOY BRINGS THE FUN BACK TO PLAYTIME

Get Ready To Stuff, Hug and Play This Holiday Season!

Deerfield Beach, FL – Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK) introduces Snugglers, the soft, cuddly plush characters that transform kids’ favorite pillows into their new best friends!

This holiday season, Snugglers characters will be the BIGGEST new toys a kid could own! By using their favorite pillow and stuffing it into their Snugglers character, kids can create their very own bigger-than-life friends. Snugglers characters are great for anytime, anywhere – at bedtime, at a friend’s house, in the car, at the park or on vacation. With both licensed characters and animal friends, any child can find a Snuggler character that’s perfect for them. Snugglers characters are easy to stuff, even easier to love, and available in four adorable animals, as well as several popular licensed characters. For ages 4 and up, SRP $19.99.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.