NASCAR® Toys Put Kids In The Race!

Play Along® Introduces Vehicle and Roleplay Toys Based on the #1 Spectator Sport

Deerfield Beach, FL - February 17, 2008 - This fall, the excitement and speed of NASCAR® will head to toy aisles nationwide with the new NASCAR-branded toy line by Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK). The new NASCAR line, which will be revealed at the 2008 American International Toy Fair, focuses on authentic details and play-patterns that are inherent to the fast-action sport. To add to the authenticity, the products feature top NASCAR Sprint Cup Series drivers including Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson and Tony Stewart.

In the small-scale vehicle category, the NASCAR® Helmet Racers ($9.99 SRP) feature an authentic helmet and car - just load the car into the helmet and launch into the race. Every driver needs to get to the next raceÉand the Highway Hauler ($19.99 SRP) is the way to get there. Each Highway Hauler comes with a Racing Scale car with backwind motor and opens up into an action-packed playset. Also in the line are the Pit Stop Racers ($9.99 SRP) - highly detailed motorized cars that come with a Gas Can Charger that can fuel the car to race for up to two minutes! For ages 5 and up.

Kids can jump in the driver's seat with the NASCAR® Chase for the Cup Track Set ($39.99 SRP), which comes with over 16' of track, an authentic Pit Box Charger (to refuel/recharge) and 2 motorized cars! A 30-second charge will give the driver up to 30 laps of high-speed racing action. The set includes a Jeff Gordon car and a Dale Earnhardt, Jr. car for kids to recreate the ultimate race to victory! For ages 5 and up.

The fun continues with larger scale vehicles, including the NASCAR® Rippin' Racers™ ($10.99 SRP), which have a cool ripcord action feature, and the NASCAR® Rumblin' Racers™ ($24.99 SRP), which can be used to role play the real life pit stop experience of NASCAR. A $9.99 Accessory Pack will include spare tires and a power drill. Fuel up the car, change the tires and race to victory! For ages 5 and up.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR®), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S. and the No. 2 rated regular-season sport on television with broadcasts in more than 100 countries. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three major national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions 1,300 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel's Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

Play Along® & ©2008 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.