WHEN THE LIGHTS GO DOWN,
THE CUPS GO UP!

Play Along®’s Speed Stacks® Glow-In-The-Dark StackPack® Offers a Whole New Challenge to Fans of this Hot New Sport

Deerfield Beach, FL – As the surprise hit of the 2006 toy season, the Speed Stacks® StackPack® introduced the world to the fast-action sport of sport stacking. In 2007, this exciting game poses a whole new challenge: Can you stack in the dark? The highly-anticipated Speed Stacks® Glow-In-The-Dark StackPack® is among the new additions to the award-winning Speed Stacks product line that will be introduced at retail this holiday season by Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK).
 
The Speed Stacks® Glow-in-the-Dark StackPack® puts a bright new twist on the growing competitive sport of sport stacking – because when the lights do down, the cups go up! Just expose these Speed Stacks cups to light, and they can glow in the dark for up to an HOUR of sport stacking fun! Twelve specially designed glow-in-the-dark Competition Cups come in a special StackPack that includes a stack-in-the-dark glowing StackMat® with a light-up precision electronic timer, sport carry bag and how-to DVD! It’s everything kids need to start stacking…in the dark! For ages 4-104, SRP $29.99

In addition to the Speed Stacks Glow-In-The-Dark StackPack, “wild color” cup designs will also be introduced this holiday season for the first time ever, with the all new Speed Stacks® Wild Cups With Practice Timer! Speed Stacks Wild Cups are available in five kid-approved designs such as flames, camouflage and cool flower power. Also included is the all-new StackWatch™ Practice Timer, which allows sport stackers to time themselves on-the-go. Great as an introductory set for new stackers AND as a must-have add-on set for experienced stackers, the new Speed Stacks Wild Cups with Practice Timer will have kids going wild for sport stacking! For ages 4+, SRP $19.99.

Speed Stacks were introduced in the Fall of 2006 to an overwhelming response from kids, parents and retailers. Throughout 2006, the Speed Stacks StackPack received many accolades from a variety of industry sources. Impressive honors include being named a Toy Wishes Holiday 2006 Hot Dozen, a FamilyFun Toy of the Year (T.O.Y.) Grand Prize Winner, and a 2006 Oppenheim Toy Portfolio Gold Award Winner. Speed Stacks also earned a place on both the Toys “R” Us “Fabulous 15” Best of the Holiday Season list and the eToys Hot Holiday Toys List for Holiday Giving. As the official equipment of the World Sport Stacking Association (WSSA), Speed Stacks offer exciting gear for the millions of sport stacking fans worldwide who have embraced this fast-action game of speed and skill.
 
“Speed Stacks has grown quickly because the brand represents more than just stacking cups,” said Susan Evans, VP of Marketing, Play Along. “It’s not just a sport, it’s a lifestyle!”

About Sport Stacking
Sport stacking is a new competitive sport that involves up stacking and down stacking 12 specially designed Speed Stacks cups in predetermined formations at “faster-than-light” speeds.  Already included
in over 17,000 schools and youth organizations worldwide for its physical benefits, sport stacking has become a popular pastime for both boys and girls of all ages. Played solo, with a partner or on a team, sport stacking is an addictively fun activity for the whole family to enjoy!
 
About the World Sport Stacking Association (WSSA)
The WSSA promotes the standardization and advancement of sport stacking worldwide. This association serves as the governing body for sport stacking rules and regulations, provides a uniform framework for sport stacking events such as Stack Meets, Leagues and Tournaments and sanctions sport stacking competitions and records. The WSSA World Sport Stacking Championships take place every year in Denver, Colorado and draws over 1,100 competitors from around the world. For more information, visit www.worldsportstackingassociation.org <http://www.worldsportstackingassociation.org/> .
 
About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.
 
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com/> .


This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.


Speed Stacks® ©2006 Speed Stacks, Inc. All Rights Reserved.
Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.