RETURN TO INNOCENCE IN THE
DOLL AISLE

Play Along® Introduces The Play Along Club™: Expressive and Loveable Dolls Who Celebrate Values

Deerfield Beach, FL – This holiday season, there’s a new group of girls moving into the doll aisle, and they’re bringing with them the innocence of backyard adventures and neighborhood friendships. The Play Along Club™ by Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), offers today’s girls the perfect combination of a first fashion doll and a soft, relatable friend. What’s really special about the Play Along Club is its unique look – the line includes poseable characters which are adorably expressive and convey the wide-eyed curiosity and sense of adventure that the Play Along Club represents.

“With the recent increase of dolls on the market that are too sophisticated and inappropriately marketed to young girls, there is a need for an engaging doll experience that supports the positive values that parents want,” said Susan Evans, VP of Marketing, Play Along. “The Play Along Club reminds kids that it is okay to be who you are and not grow up too fast.”

The Play Along Club™ Girlfriend dolls are a group of neighborhood friends who love to discover their world and share new adventures together.  Play Along Club girls offer warmth and companionship, and they know that having friends means having fun too! Besides their unique look and “melt your heart” expressions, the Play Along Club doll line represents the ideal childhood for a young girl: a time in life when problems are solved with chocolate-chip cookies and hopscotch is serious business! Each character – Sophie Kate, Olivia Reese and Zoe Madison – is curious and bright and has her own distinct personality.

Every Play Along Club doll includes a changeable fashion, real sidewalk chalk (for hopscotch, of course!), and a charming story booklet that tells about their adventures and brings each Play Along Club character to life.  Each doll also comes with an official Play Along Club membership card, so girls can truly feel like they’re part of the club, too. With a membership card, new Play Along Club members can access tons of playtime extras at the Play Along Club website (www.playalongclub.com), such as games, contests, personalized stories and more. For Ages 3+, SRP $19.99

The Play Along Club™ Accessory Packs build the world of the Play Along Club with fun activities for kids to do with their new best friends! The accessory packs are available in three different themes: Sleepover Party, Ballet, and Friendship. Each accessory pack includes a trendy outfit, an interactive themed activity and an adorable poseable Play Along Club pet. Each Play Along Club Accessory Pack is sold separately. For Ages 3+, SRP $12.99

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®,
Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

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