POCKET-SIZED PUPPIES AND KITTIES MAKE ‘PURR-FECT’ ACCESSORIES THIS HOLIDAY SEASON

Play Along® Adds Kitty In My Pocket® to the Popular Puppy In My Pocket® line of Wearable, Collectible Pets

Deerfield Beach, FL – This holiday season, Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), is expanding their Puppy In My Pocket® line of adorable pocket-sized pets with Kitty In My Pocket®. Puppy In My Pocket quickly became one of the hottest must-have toys when it was reintroduced to the US market in January of this year, and now kitties join the collectible phenomenon! All-time favorite themes of little girls everywhere, both the Puppies and Kitties are sure to delight this gift-giving season!
 
Not only are these Puppies and Kitties so soft and precious that they look and feel like real Kitties and Puppies – they are also wearable and collectible! Girls can collect all the Puppy and Kitty In My Pocket items for hours of fashionable fun! Available in two sizes – tiny Charm size to wear on jewelry and Pocket size to collect!
 
The line also includes trendy purses to tote around all your furry friends, as well as two deluxe Puppy playsets for the fall.  Fit for puppy royalty, the Pretty Pet Palace playset is the envy of pets everywhere – they can splash in the hot tub, spin on the magic dance floor or play on the two-story slide.  Each Pet Palace also comes with two exclusive puppies! The other playset for this fall is the Newborn Nursery where puppies can enjoy being groomed or napping together. The Newborn Nursery is the ONLY place to get the exclusive newborn puppies! With over 40 breeds to choose from in all, In My Pocket offers endless collectibility and is the only brand of wearable pets in the small doll aisle!  For ages 3+, SRP $3.99 - $14.99

Created by Morrison Entertainment Group (now MEG), the Puppy In My Pocket brand experienced terrific success throughout the ‘90s, reaching over $120 million in sales. In 2005, the line of small puppies were restyled and updated with soft, flocked fur, and the new “realistic” line was introduced internationally by MEG. After success in the UK, Australia and Italy, the updated Puppy In My Pocket brand made its way to the US and was an instant hit, earning the ranking of #3 on Toy Wishes magazine’s annual “Top 10 Gifts for Girls” list
 
About MEG
MEG is an El Segundo, California-based product development, manufacturing and licensing company, specializing in children’s character lines, toys and licenses. In addition to Puppy, Kitty and Monster In My Pocket® , some of MEG’s other innovative brands include Stink Blasters®, Scent Stars® and Scent Stars Wearables.®, which have been licensed and distributed in over 40 countries worldwide. For more information about MEG, visit www.megtoys.com.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.
 
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com/> .


This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.  The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.


Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.
Puppy In My Pocket® and ©2006 MEG, All Rights Reserved.