HANNAH MONTANA AND THE CHEETAH GIRLS ROCK THE TOY SCENE THIS HOLIDAY SEASON

JAKKS Pacific® Launches New Product Line inspired by the Disney Channel Tween Sensations

Malibu, CA – Two of the hottest tween properties are hitting the toy aisle this holiday season, much to the delight of excited tween girls everywhere. JAKKS Pacific, Inc. (Nasdaq: JAKK) and Disney Consumer Products are introducing new lines of fashion dolls and role play items based on the two hit properties, Hannah Montana and The Cheetah Girls, set to debut in retailers nationwide this fall. The comprehensive product lines play up the fashion and music themes inherent to the Disney Channel properties and offer an array of items through several of JAKKS’ divisions including: fashion dolls and play-sets from Play Along®, hip and stylish role-play and dress-up items from CDI™, and deluxe interactive video games from JAKKS’ Plug It In and Play TV Games line.

Since debuting as the highest rated premiere in Disney Channel history, Hannah Montana has won over fans with a mix of playful antics, fresh fashions and phenomenal music. The sitcom’s storyline revolves around a young girl named Miley Stewart who leads a secret life as pop star Hannah Montana. Fans relate to the girl-next-door character while aspiring to be like the glamorous superstar. In addition to electronic role play and fashion dolls based on the authentic styles of Miley as Hannah Montana and as Miley Stewart, the line will feature doll playsets, including the In-Concert Pop Stage where Hannah can perform with real lights and sounds. When girls want to “be” Hannah Montana, they can rock-out with the Hannah Montana role play microphone, wig and guitar, or learn to dance just like her with the Pop Star Dance Mat & DVD.  

With the Hannah Montana Singing Dolls, kids can pretend that they’re at a live Hannah Montana concert!  When the microphone is lifted to their mouth, each doll in the “In Concert” Collection sings one of Hannah Montana’s chart-topping tunes!  Dressed in authentic Hannah Montana fashions, these dolls rock out in style!  Age: 6+, SRP: $19.99

Rock out and rock on with the Hannah Montana Pop Star Stage! It includes a realistic light show and plays two of Hannah’s original songs, so kids can’t get any closer then this to having a Hannah Montana concert in their own home!  The Pop Star Stage can also be connected to most music players, so kids can listen to all their favorite tunes through the stage sound system! Age: 6+, SRP: $59.99

Kids can pretend to be a rock star with the Hannah Montana Rockin’ Electric Guitar, which features Hannah’s top hits and includes volume & echo controls. The guitar comes with a real working headset microphone to add to the rock concert experience! Age: 3+, SRP: $19.99

Young rock stars can perform just like Hannah Montana with the Learn to Be a Pop Star Dance Mat & DVD!  The set includes an instructional DVD that teaches the steps to Hannah’s top hits.  The Dance Mat is designed to look just like a stage, and with the included Hannah Montana wig and head-set microphone, girls can dance, sing AND look like Hannah Montana! Age: 3+, SRP: $29.99
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With two of Disney Channel’s highest rated original movies, sold-out concert tours and an original soundtrack that sold over 2 million copies to date, The Cheetah Girls have serious grrrrowl power! Based on the music, fashions and accessories from The Cheetah Girls, the new products enable young fans to emulate their favorite pop divas and pretend they’re performing with The Cheetah Girls.  The product line will include stylish dress-up clothes, fashionable dolls and highly-detailed playsets, like The Cheetah Girls Tour Bus – all totally “cheetah-licious” like The Cheetah Girls themselves.

The Cheetah Girls Singing Dolls bring these pop stars to life!  When their microphone is lifted to their mouth, each doll in the “In Concert” Collection sings a different chart-topping Cheetah Girls song. Like The Cheetah Girls do at their concerts, these dolls totally rock!  Age: 6+, SRP: $19.99

The Cheetah Girls Groovin’ Dance Mat features three Cheetah Girls hit songs and is designed in a cool “cheetah-licious” pattern. Follow along with the light-up patterns and numbers on the dance mat to learn each dance. Master each of the three difficulty levels to become the ultimate Cheetah Girls performer! Age: 3+, SRP: $19.99

Travel in style with The Cheetah Girls Tour Bus!  Whether The Cheetah Girls are getting ready for their next big concert or chillin’ out after the show, the fun never ends. The Tour Bus plays two hit Cheetah Girls songs and opens up into 8 different play areas, all equipped with lights and sounds! Age: 6+, SRP: $89.99

Perform “cheetah style” with The Cheetah Girls Rockin’ Style Keyboard! With eight different beats and instrument sounds, sing-along microphone, echo effects and light-up keys, budding rock stars can jam away to three of the Cheetah Girls chart-topping hits! Age: 3+, $19.99

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and
 Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Right Reserved