PLAY ALONG® ANNOUNCES BIG (AND LITTLE) CHANGES IN THE CABBAGE PATCH

The ‘Kids are Growing Up and Welcoming New Additions

Deerfield Beach, FL – Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), has a whole new crop of Cabbage Patch Kids® hitting retail shelves just in time for the 2007 holiday season, including the CPK Lil’ Sprouts, an exciting new brand extension into the small doll category.
 
This holiday season, kids can have fun playing with their Cabbage Patch Kids in the light AND the dark! The all new Cabbage Patch Kids® Magic Glow Surprise glows from head to toe with glow-in-the-dark hair, fashions and shoes. Also included are over 50 glow-in-the-dark stickers and a glow-in-the-dark hair brush for styling fun in the dark. As with all Cabbage Patch Kids, each Magic Glow Surprise Kid is one of a kind and comes with a unique name, birth certificate and adoption papers. For ages 3+, SRP $29.99

Also this fall, the Cabbage Patch Kids family is getting smaller…in size, that is. The new Cabbage Patch Kids® Lil’ Sprouts bring the adorable uniqueness of Cabbage Patch Kids to a new small doll size! Standing proudly at almost 5” tall, each CPK Lil’ Sprout comes with long lustrous hair, adorable fashions, fun matching accessories, a cool chair and a special butterfly tag with inspirational messages. Lil’ Sprouts each have their very own name and birthdate, making them one of a kind – just like the big ‘Kids! In addition to the collectable dolls, the Lil’ Sprouts line also includes highly-detailed themed playsets with lots of fun accessories for little girls to love! For ages 3+, SRP $9.99-$19.99
 
4Kids Entertainment is the licensing agent for Cabbage Patch Kids.
 

About Original Appalachian Artworks
Original Appalachian Artworks, Inc., (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator, Xavier Roberts.  It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia’s top tourist attractions.  OAA manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids.  For
more information, visit www.cabbagepatchkids.com <http://www.cabbagepatchkids.com/> .

About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly-owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; and Web site development. For further information, please visit the Company’s website at www.4KidsEntertainment.com <http://www.4kidsentertainment.com/> .

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.
 
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com/> .
 
 
This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.


Play Along® & ©2007 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.
©2007 Original Appalachian Artworks Inc., All Rights Reserved.