EXCITING NEW FEATURES ADD COLOR TO THE DOODLE BEAR® LINE

Play Along® Introduces New 'First Ever' Items to the Activity Plush Category

Deerfield Beach, FL - February 9, 2007 - Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will reveal exciting new brand extensions to their Doodle Bear® brand at the 2007 American International Toy Fair. Doodle Bear is the brand of activity plush that develops creativity through self-expression. The brand's unique combination of fun activity and washable plush has earned kid approval... and mom's trust!

New for Fall 2007, Magic Airbrush Doodle Bear® is the first and only plush to come with a real, working airbrush! This new feature takes doodling fun to a whole new level! Kids can use the Magic Airbrush with the airbrush cartridge markers to make cool designs on their Doodle Bear. Don't worry, the ink washes right off! Each Doodle Bear also comes with stencils and a stencil holder for creating detailed designs. Same quality and washabilty as with all Doodle Bears. For Ages 3+, SRP $24.99

Color-by-number is an increasingly popular activity for kids of all ages, so this Fall, the Doodle Bear family will also include the first ever Color-by-Number Doodle Pony™! With a printed color-by-number pattern and five color-by-number coded washable markers, this Doodle Pony makes designing easy and fun for even the youngest doodlers! Like all members of the Doodle Bear family, the all-new Doodle Pony characters are completely washable for lots of color-by-number fun! For Ages 3+, SRP $14.99

Other new additions to the 2007 Doodle Bear line include: Doodle Bear Baby (SRP $14.99), Slumber Party Doodle Girl™ (SRP $14.99), Design & Decorate Doodle Bear (SRP $19.99), Design & Decorate Activity Set ($20), Doodle Pirate™ (SRP $14.99) and Sparkle Makeover Doodle Fairy™ (SRP $19.99).

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

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This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

Doodle Bear® & ©1994, 2006, Ed Kaplan Associates, LLC. Doodle Bear and its associated logo are trademarks of Ed Kaplan Associates, LLC Florida, U.S.A.
Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.