THE ONLY DOLL THAT CAN FLY CAN DANCE TOO!

Play Along® Introduces Dream Dancers: Young Sky Dancers® Before They Could Fly!

Deerfield Beach, FL – February 12, 2006 – Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), is expanding its Sky Dancers doll line in 2006 with the addition of Dream Dancers™, younger sisters of Sky Dancers characters. The new small dolls will make their debut at the 2006 American International Toy Fair.

The Sky Dancers legend tells of the fantasy world of the Enchanted Wingdom where beautiful and graceful dancers, known as Sky Dancers Dream Dancers™, train to fly until they become Sky Dancers. When the Dream Dancers dolls hit retail shelves in Fall 2006, the new characters will add to the growing world of Sky Dancers.  

“The Sky Dancers legend creates a realism of enchanted fantasy,” said David C. Gold, Vice President of Marketing at Play Along. “Girls are captivated by fairy tales and magical worlds – Sky Dancers Dream Dancers have a legend that creates endless imagination for children.” 

Sky Dancers Dream Dancers have long, radiant hair and are adorned in elegantly detailed fashions that are perfect for performances, extending playtime and dress-up for children.  When they’re not dancing, Dream Dancers love to spin on their exquisite spinning bases or practice flying with their attachable training wings. For ages 5 and up.

In addition to the angelic Dream Dancers, new Sky Dancers will be introduced in 2006.  Always enchanting and magical, the new Bubble Magic Sky Dancers come with a special launcher that releases real sparkling bubbles into the air when the Sky Dancers take flight!  The Bubble Magic line includes three new characters – Celeste, Avery and Vanessa –who magically fly through clusters of beautiful bubbles. Watch them gracefully twirl and dance in the air! For ages 5 and up.

About Abrams/Gentile Entertainment, Inc.:
Abrams Gentile Entertainment, Inc (AGE, Inc.) is a full service entertainment company which develops, creates and produces youth consumer products and family brand entertainment. Founded in 1986, AGE has created and developed many best-selling products and programs including the Power Glove™, Sky Dancers®, Dragon Flyz®, Kinder-Garden Babies®, Bucky O’Hare™ and Shining Stars™. AGE has also created and produced over 150 half-hours of award-winning children's television programming including such shows as Jellybean Jungle™, Happy Ness™, Sky Dancers®, Dragon Flyz®, and Van-Pires™. For more information, visit www.ageinc.com.

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc., manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bear™, and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis.  For more information about the Play Along product line, visit www.playalongtoys.com

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ are the members of THQ/JAKKS Pacific LLC, which publishes and markets WWE wrestling video games. For further information, visit www.jakkspacific.com or www.tvgames.com.

# # #

This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.