PLAY ALONG® LAUNCHES DRAGON FLYZ™
                
Action takes flight like never before!

Deerfield Beach, FL – February 12, 2006 – Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq:JAKK) will give flight to their new line of action figures, Dragon Flyz, at the 2006 American International Toy Fair. Dragon Flyz combines classic action figure play patterns with the feature of real flight, giving this new line a unique and exciting edge.
“Dragon Flyz was hugely successful in its original introduction in 1996,” said Jay Foreman, President of Play Along. “We look forward to bringing back this flying action figure marvel with a new modern look and more action performance.”
Kids can launch their Dragon Flyz action figures by snapping the ExoWing™ backpack onto the figure, locking the figure and backpack onto a special hand-held launcher, and pulling the launcher’s cord.  Each figure’s backpack has two large wings that spin, creating the necessary lift for the figure to take off and fly up to 15 feet in the air.   All accessories needed to launch the Dragon Flyz character are included with each figure.

The Dragon with Flying Action Figure includes a dragon, a Dragon Flyz figure, and an ExoWing Pack.  Each 11.25” dragon seats one Dragon Flyz figure and is fully articulated, and also doubles as a launcher.  For ages 6 and up.

Flying Action Figure with Power Launcher includes a Dragon Flyz figure, an ExoWing Pack, and a Power Launcher.  All Dragon Flyz figures stand about 4.25” tall and have 7 points of articulation.  Each product is available in an assortment of four different characters. For ages 6 and up.
Based on Abrams/Gentile Entertainment’s popular 1990s action adventure property, Dragon Flyz are flying warriors of the future.  Their legend foretells of an uninhabitable Earth in the 40th century, forcing mankind to exist in the skies.  With mighty flying dragons as their steeds, heroic Dragon Flyz - Z’Neth, Summit and Peak – are aerial protectors of mankind, who battle the evil mutant Dread Wing.

About Abrams/Gentile Entertainment, Inc.:
Abrams Gentile Entertainment, Inc (AGE, Inc.) is a full service entertainment company which develops, creates and produces youth consumer products and family brand entertainment. Founded in 1986, AGE has created and developed many best-selling products and programs including the Power Glove™, Sky Dancers®, Dragon Flyz™, Kinder-Garden Babies®, Bucky O’Hare™ and Shining Stars™. AGE has also created and produced over 150 half-hours of award-winning children's television programming including such shows as Jellybean Jungle™, Happy Ness™, Sky Dancers®, Dragon Flyz®, and Van-Pires™. For more information, visit www.ageinc.com.

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc., manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bear®, and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis.  For more information about the Play Along product line, visit www.playalongtoys.com

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ are the members of THQ/JAKKS Pacific LLC, which publishes and markets WWE wrestling video games. For further information, visit www.jakkspacific.com or www.tvgames.com.

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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.