PLAY ALONG®’S DOODLE BEAR®:
THE STAYING POWER OF WASHABLE INNOVATION!

Unlike the doodles and drawings, the Doodle Bears’® success won’t wash away

Deerfield Beach, FL – February 12, 2006 – Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will present its 2006 Doodle Bear collection at the American International Toy Fair. Play Along’s Doodle Bear toys offer the unique combination of a creative activity and a soft, washable plush bear. Through exciting new features and line extensions to new market segments, Doodle Bear is steadily proving its staying power as the hottest creativity craze for kids of all ages.

For 2006, the Doodle Bear line is going wild with the new Wild Colors™ Doodle Bear! In bright, new fabric patterns, these new Doodle Bear dolls are perfect for multi-color creations. By writing with the magic change marker on top of the other markers, the colors magically change. Three colors turn into six to give little artists double the amount of colors. Like all Doodle Bear dolls, Wild Colors Doodle Bear dolls are machine washable for repeated doodling fun. For ages over 3.

Also in 2006, Doodle Bears will get a fabulously fancy makeover from head to toe! The Dazzlin’ Make-over™ Doodle Bear is the most stylish bear in the Doodle Bear family, with shiny satin fabric, shimmery outfits and a sparkly nose. Children can use the accompanying flexi-tip and glittery markers to give their bears artistic make-overs. Because Doodle Bears are all washable, Dazzlin’ Make-over Doodle Bear can get a high-stylin’ makeover, over and over again! For ages over 3.

Doodle Bear doll’s popularity has led to the introduction of a line of dolls called Doodle Girl. For 2006, Party Mix Doodle Girl™ doll are decked out in stylish jewelry, fashionable outfits, streaked hair and trendy shoes - all made of fun fabrics for girls to doodle and decorate. Little girls love to dress up and party with their friends, and so does the Doodle Girl! Party Mix™ Doodle Girl dolls come with special Color Mixer™ Markers that allow for color changing designs, so girls can create detailed patterns they’ve never been able to before. The washable Party Mix Doodle Girl dolls, as well as their fashions and accessories, encourage on-going creative and artistic fun! For ages over 3.

Building on the successful launch of Doodle Monster™ in 2005, Play Along will continue offering up doodling fun for boys, too. Kids are going to be completely grossed out by the new Totally Gross Doodle Monster – and they’re going to love it! With the crazy shaped tools that double as marker tops, boys can pop out their monster’s insides and then use the washable markers to doodle on them! The exposed brains, eyes, bones and guts create a scary, gross monster with even more areas to doodle! Doodle Monster is machine washable for gory and gruesome fun, over and over again! For ages over 3.

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc., manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bear™, and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis.  For more information about the Play Along product line, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ are the members of THQ/JAKKS Pacific LLC, which publishes and markets WWE wrestling video games. For further information, visit www.jakkspacific.com or www.tvgames.com.

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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above,  changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses.   The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

Doodle Bear® ©1994, 2005, Ed Kaplan Associates, LLC. Doodle Bear and its associated logo are trademarks of Ed Kaplan Associates, LLC Florida, U.S.A.
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