PLAY ALONG® GIVES CABBAGE PATCH KIDS® THE MAGIC TOUCH FOR 2006
New Colorful, Tiny and Furry additions are coming to the Cabbage Patch Kids Family!
Deerfield Beach, FL – February 12, 2006 – Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will reveal their 2006 Cabbage Patch Kids line at the American International Toy Fair. Among the new additions, Play Along will debut more fun styles, new sweet faces and wild hair colors that truly define the one-of-a-kind ‘Kids™.
New for 2006, Magic Touch ColorSilk Cabbage Patch Kids™ are the only dolls that combine the magic of color change with the uniqueness of being one-of-a-kind. Just a warning - the wild color changes may cause extreme excitement! With a warm or cool touch, the shade of the ‘Kids’ silky hair magically transforms, providing girls the opportunity to create endless hairstyles. Each ‘Kid comes with ColorSilk hair with either one or two of these cool color combinations: violet to blue, purple to pink, fuchsia to aqua, or orange to yellow! As with all Cabbage Patch Kids, a unique birth certificate and adoption papers are included. With their new fashionable looks, the Cabbage Patch Kids with Magic Touch ColorSilk hair are truly one-of-a-kind! For ages over 3.
Also in 2006, the stork is delivering a big, yet TINY surprise to the Cabbage Patch! The teeny-tiny Cabbage Patch Kids Newborn™ dolls are preemie-sized, adorable and need lots of tender love and care. New parents will get to nurture their newest member to their Cabbage Patch Kid family through feedings, diaper changes and playtime. Each Cabbage Patch Kids Newborn comes with accessories to create a realistic care-taking experience, as well as a unique birth certificate and adoption papers. For ages over 3.
No family is complete without a pet, so Play Along will be introducing CPK® Patch Puppies™ in 2006. These fluffy and cuddly new pets will make perfect companions for Cabbage Patch Kids and little girls alike. Each puppy includes a collar, leash, registration papers and a list of recommended puppy names. Children can log on to www.mycpk.com to register their puppy’s special name. For ages over 3.
About Original Appalachian Artworks, Inc.
Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General® Hospital, one of Georgia’s top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. Cabbage Patch Kids Property and the 16-inch Play Along Cabbage Patch Kids were finalists in their respective categories in the Toy Industry Association’s 2005 T.O.T.Y. (Toy of the Year) Awards. For more information, visit www.cabbagepatchkids.com.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV. 4Kids Entertainment represents all merchandise licensing rights for the Cabbage Patch Kids.
About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc., manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bear®, and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis. For more information about the Play Along product line, visit www.playalongtoys.com
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ are the members of THQ/JAKKS Pacific LLC, which publishes and markets WWE wrestling video games. For further information, visit www.jakkspacific.com or www.tvgames.com.
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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.
©2006 Original Appalachian Artworks Inc., All Rights Reserved.
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