DOODLE BEARS® ARE BACK!
Play Along® Brings Back the Popular 1990’s Activity Plush for the Holidays

Deerfield Beach, FL – July 6, 2005 – Play Along®, a division of JAKKS Pacific Inc., (Nasdaq: JAKK) combines the fun of activity toys and teddy bears into one great product line with the re-introduction of Doodle Bear®, one of the hottest toys of the 1990’s. Doodle Bears are a unique toy line that combine the engaging activity of doodling and decorating with soft, plush items that can be washed for continuous doodling fun.

“The demographic we were able to reach on Doodle Bear has been phenomenal – from little girls who love the activity of drawing to tween girls who are bringing them to school for autographs and note sharing,” said David C. Gold, Vice President of Marketing, Play Along. “We can’t keep them in stores!”

There are three different Doodle Bears in the spring 2005 line, and each unique bear allows children to experience the engaging amusement of an activity toy with a soft, huggable plush bear. Each of the three Doodle Bears--Penny, Drew and Markie—are a different color, have their own adorable personality and fun fashions, and come with washable color markers, stampers, carry bag, and an “Oodles of Doodles” Helpful Hints Poster. The Doodle Bears are both machine and hand washable so they can be doodled on over and over again! SRP $14.99

Adding to the success of the Spring 2005 re-launch of the Doodle Bears line, Play Along will release 4 innovative new Doodle Bear items this Fall, each with their own twist.

Candy*Mania Doodle Bear is candy themed and comes with candy scented markers! SRP $14.99.

Magic Glow Doodle Bears! allow for doodling 2 different ways – in the dark and in the light! Write secret messages and create designs with the washable markers or use the Magic Glow Light Pen to expose notes and doodles in the dark! Then, hold the Doodle Bear up to the light, turn off the lights, and watch Doodle Bear glow! Magic Glow Doodle Bear comes in 3 different colors and personalities and is sold with 3 colorful washable markers and 1 Magic Glow Light Pen for doodling in the dark. These bears are machine and hand washable for endless doodling. SRP $24.99

Doodle Stylin’ Mat and Tote is a 28” x 28” large Doodle Mat that provides the space for continuous creativity. By folding the mat into a tote, girls can stylize their own fashion bag.

We haven’t forgotten the boys! Introducing….Doodle Monsters! The launch of this boys line will consist of 3 different monsters, each with his own personality and two crazy-colored washable markers. Watch out washing machines! Doodle Monsters have an SRP of $14.99.

All items in the Doodle Bear line come with colorful washable markers and are both machine and hand washable so they can be doodled on over and over again! Ages 3 and up.

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bears™ and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis. For more information about the Play Along product line, visit www.playalongtoys.com <http://www.playalongtoys.com>

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, Pet Pal™ and Plug It In & Play TV Games™. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com> or www.tvgames.com <http://www.tvgames.com/> .

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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

DOODLE BEAR® © 1994, 2005 Ed Kaplan Associates, LLC. All Rights Reserved. Doodle Bear and its associated logo are trademarks of Ed Kaplan Associates, LLC
Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.