PLAY ALONG® DELIVERS CABBAGE PATCH KIDS® BABIES TO A NEW GENERATION OF “PARENTS”!

Deerfield Beach, FL – July 6, 2005 – It has been a busy season in the Cabbage Patch, and this holiday season, Santa and the Stork will be making joint deliveries as Play Along welcomes Cabbage Patch Kids® Babies! JAKKS Pacific Inc.’s Play Along division continues to expand its award-winning Cabbage Patch Kids® line-up this year with Cabbage Patch Kids Babies, Style N’ Care Ponies, and high-stylin’ clothes and accessories from Cabbage Patch Kids Playtime Fashions.

Mother Cabbage is expecting again in the fall–this time with Cabbage Patch Kids® Babies! And Play Along will help to deliver these one-of-a-kind, lovable babies who are as diverse as the children who adopt and love them! As with the original Cabbage Patch Kids, CPK Babies will arrive with a birth certificate and adoption papers. Children will experience the magic of providing for their baby with the help of a series of realistic accessories, including a sweet little outfit with a real diaper, a baby bottle or pacifier, and two fun toys, such as a rattle or teddy bear. SRP $24.99

Style N’ Care Ponies are now poseable and make the perfect companions for Cabbage Patch Kids and little girls alike. The soft plush ponies come complete with fashion saddle, hair accessories and a brush. The ponies’ long manes and tails can be groomed and braided, providing hours of styling fun for their adoptive parents, who can log on to www.mycpk.com to give their pony a special name. SRP $19.99.

Also new from the Cabbage Patch - cool Cabbage Patch Kids Playtime Fashions in the following themes: Cheerleader, Bath Time Fun, Holiday Cheer, School Playtime, Enchanted Pixie and Gymnast. SRP $9.99

Style N’Care Ponies and Cabbage Patch Kids Playtime Fashions are now available at retailers nationwide, with Cabbage Patch Kids Babies coming in the fall.

About Original Appalachian Artworks, Inc.
Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage Patch Kids creator Xavier Roberts, is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia’s top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. Cabbage Patch Kids Property and the 16-inch Play Along Cabbage Patch Kids are finalists in their respective categories in the Toy Industry Association’s 2005 T.O.T.Y. (Toy of the Year) Awards. www.cabbagepatchkids.com

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bears™ and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis. For more information about the Play Along product line, visit www.playalongtoys.com <http://www.playalongtoys.com>


About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, Pet Pal™ and Plug It In & Play TV Games™. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com> or www.tvgames.com <http://www.tvgames.com/> .

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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

CABBAGE PATCH KIDS® ©2005 Original Appalachian Artworks, Inc. All Rights Reserved.
Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.