STORYTIME HAS NEVER BEEN SO MAGICAL!
PLAY ALONG INTRODUCES CARE BEARS™ SHARE-A-STORY TO ENCOURAGE THE LOVE OF READING

Deerfield Beach, FL – July 6, 2005 – With the love and support of Care Bears™, JAKKS Pacific’s Play Along division launches Care Bears interactive toys that provide “Playful Ways to Learn,” in time for the 2005 holidays. The Care Bears Share-A-Story, which introduces the world of reading to little ones, along with Smart Check-Up, Care-a-Lot™ Learning Center and Giggle Fun Cubs, are all designed to mix interactive reading, learning and caring with just plain fun. They will delight children everywhere this holiday season with an adorable line-up of their favorite Care Bears characters from American Greetings.

Play Along encourages parents and children to spend a special time each day reading together with Share-A-Story Care Bear. Using animatronic technology, Share Bear magically comes to life as she reads along with the storybook. Her eyes, mouth and head move in sync with the story as she reads a classic fairytale aloud, and the ‘turn a page’ signal feature makes it easy for children to follow along. Share Bear comes with 1 cartridge, 1 classic fairytale book, and a key ring to hold additional cartridges. For extended story times, additional stories and cartridges are sold separately, including Jack and the Beanstalk, Princess and the Pea, The 3 Little Pigs and Cinderella. With Share-a-story Care Bear, you can cuddle up and have storytime, anytime. SRP $39.99 for children ages 3 years and up.

Play Along follows the successful launch of the first-ever Care Bears Cubs product line with Giggle Fun Cubs, launching nationwide this fall. Care Bear Cubs are Care Bears when they were babies. The interactive line features the adorable and ticklish Care Bears Cubs! Just tickle their tummies and hear them giggle and watch them wave their hands and feet. SRP $19.99 for children ages 2 years and up.

Also new for this fall in the Care Bears preschool line are Smart Check-Up and Care-a-Lot Learning Center, which were developed under the guidance of early childhood specialist, Dr. Wendy Masi. Smart Check-Up Tenderheart Bear™ is a new twist on an old favorite… “Let’s play doctor!” and lets children role-play in a fun new way. Featuring electronic talking sounds, Smart Check-up lets children experience the joy of ‘caring’ for Tenderheart Bear. There are 7 check-up points for pretend doctor play and interactive play pieces include: Stethoscope, Ear Scope, Thermometer, Syringe, and Bandage. Children can press the ‘play doctor’ play pieces to any one of 7 check-up points and Tenderheart responds with fun phrases – 25 different phrases in all. Smart Check-Up Bear combines caring and learning, and helps make going to the doctor a fun and positive experience! SRP $19.99 for children ages 2 years and up.

The Care Bear Care-a-lot™ Learning Center is a 4-in-1 interactive learning toy that teaches letters, numbers, colors and shapes. Children can flip through the 10-page book and enjoy 4 different fun activities, depending on which mode the toy is in. Each mode has ‘page turning continuity’ for a variety of reading readiness activities. Child can listen, learn and explore for hours of entertaining fun with activities that help children master important early learning skills like language, letter identification and number recognition. SRP $19.99 for ages 18 months and up.

About Dr. Wendy Masi
Dr. Masi, a developmental psychologist specializing in early childhood, has co-authored numerous books on children and play, including the acclaimed ”Your Child at Play” series , "The Parent's Guide to Baby Play”, and ”The Parents's Guide to Toddler Play”. For more than 20 years she has designed and implemented programs for preschools, families with young children, and early childhood professionals; Dr. Masi is the dean of The Mailman Segal Institute for Early Childhood Studies at Nova Southeastern University.

About The Care Bears
When introduced by American Greetings in 1982, the Care Bears property was truly ahead of its time. Never before had a property been introduced for children that was specifically designed to help teach them the importance of caring for others and sharing special feelings. The unique concept of each bear representing a feeling – or caring-based relationship – through a bright-colored symbol on its tummy proved to be incredibly popular.

Led by Cheer Bear, Tenderheart Bear, Share Bear and the other unforgettable characters, the Care Bears with their emotional underpinning truly connected with consumers, resulting in more than $1.5 billion in retail sales of licensed products and spawning three hit feature films – the first of which was the highest-grossing animated movie of all-time up to that point -- and a top-rated Saturday morning animated series.

In 2002, the instantly recognizable Care Bears made a grand exit from hibernation. Their return grabbed national headlines, from Time and Newsweek to USA Today, and sparked a consumer frenzy as the cuddly characters’ sharing and caring message struck a huge chord with a new generation of kids and teens, and parents who originally grew up with them. With initial sales of licensed product soaring from $70 million in 2002 to more than $350 million in 2003, the Care Bears have clearly demonstrated their growing appeal as a true classic, evergreen property.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit http://corporate.americangreetings.com

About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), manufactures, markets and distributes some of the most recognizable and popular children's toy lines in the world, including Care Bears®, Cabbage Patch Kids®, Doodle Bears™ and Sky Dancers®. The company's products can be found at mass merchant, specialty and gift retailers on a worldwide basis. For more information about the Play Along product line, visit www.playalongtoys.com <http://www.playalongtoys.com>


About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, Pet Pal™ and Plug It In & Play TV Games™. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com <http://www.jakkspacific.com> or www.tvgames.com <http://www.tvgames.com/> .

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This press release contains forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

Care Bears™ and related trademarks ©2005 Those Characters From Cleveland, Inc.
Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.