PLAY ALONG® GIVES CABBAGE PATCH KIDS® THE MAGIC TOUCH FOR 2006

Wild-Colored Hair and the Tiniest Newborns are coming to the Cabbage Patch Kids Family!

Deerfield Beach, FL – The new additions to the Cabbage Patch Kids family from Play Along, a division of JAKKS Pacific, Inc., have sweet faces to love, as well as wild hair colors that truly define the one-of-a-kind ‘Kids™.

New for fall 2006, Magic Touch ColorSilk Cabbage Patch Kids™ are the only dolls that combine the magic of color change with the uniqueness of being one-of-a-kind. Just a warning - the wild color changes may cause extreme excitement!  With a warm or cool touch, the shade of the ‘Kids’ silky hair magically transforms, providing girls the opportunity to create endless hairstyles. Each ‘Kid comes with ColorSilk hair in two of these cool color combinations: violet to blue, purple to pink, fuchsia to aqua, or orange to yellow! As with all Cabbage Patch Kids, a unique birth certificate and adoption papers are included.  With their new fashionable looks, the Cabbage Patch Kids with Magic Touch ColorSilk hair are truly one-of-a-kind! For ages 3 and up, SRP $29.99.

This fall, the stork is delivering a big, yet TINY surprise to the Cabbage Patch! Introducing Cabbage Patch Kids Newborns, the tiniest, most adorable Cabbage Patch Kids ever! These tiny little ones need lots of love, and their new parents will get to nurture them through feedings, changings and playtime. Each Newborn comes with a 4-in-1 carrier, which can be used as a carseat, a rocker, a carrier and a feeding chair, so little mommies can have a realistic care-taking experience. Like every member of the Cabbage Patch Kids family, the Newborns are each one of a kind and come with a unique birth certificate and adoption papers! For ages3 and up, SRP $19.99.

About Original Appalachian Artworks, Inc.
Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General® Hospital, one of Georgia’s top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. Cabbage Patch Kids Property and the 16-inch Play Along Cabbage Patch Kids were finalists in their respective categories in the Toy Industry Association’s 2005 T.O.T.Y. (Toy of the Year) Awards. For more information, visit www.cabbagepatchkids.com.

About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film,
music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV. 4Kids Entertainment represents all merchandise licensing rights for the Cabbage Patch Kids.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

©2006 Original Appalachian Artworks Inc., All Rights Reserved.
Play Along® & ©2006 Play Along, a division of JAKKS Pacific, Inc. All Rights Reserved.